On Wednesday 13th March 36 students from ThinkHigher schools, including Harris Academy attended Coventry University for a Business and Marketing Discovery Day led by Superimpose Studios. After an introduction and tour from the Faculty of Business, Ollie and Phil from Superimpose delivered a Marketing Masterclass. Focusing on case studies of their work with Adidas Originals, Stormzy and Childish Gambino. After hearing about the Superimpose approach, it was over to the students to plan, design and create their own campaign to promote ThinkHigher. The workshop culminated with each group presenting their campaign and receiving feedback from Marketing experts. The day was a real success with one student remarking “because of this trip I will reconsider my choices for the future but dream bigger!”